By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the possibilities of winning a sale. In today's fast-paced company world, B2B business are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the special ch
The B2B Buyer’s Journey and B2B Marketing - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of frequently dealing with long and complicated sales cycles. These can be caused by a range of factors, such as the requirement for several choice makers, the high value of the service or products being offered, and the requirement for extensive research study and factor to consider before buying.One key aspe